Hong Kong Shared Good Values 2021 Case Competition
In collaboration with Nestlé Hong Kong Limited and Stan Group
Hong Kong Shared Good Values (HKSGV) 2021 Case Competition, a programme which aims to propagate the concept of doing good and doing well in businesses in Hong Kong. A total of 141 teams (about 520 students) registered this year.
Between February and May 2021, participating students contributed ideas on senior management at Nestlé Hong Kong Limited and Stan Group on how they generate creative ideas of offices penetration and engagement, the importance of happy work culture, elderly care and wellness for an age-friendly smart city, creating shared value business concepts, business and social development in Hong Kong.
It was the fifth year that HKSGV organised this case competition. We welcomed current undergraduate and postgraduate students from all universities and higher education institutes, gave out winners’ prizes that are worth up to HK$10,000 each and offered fast-track internship interview opportunities at the aforementioned companies. All students had to register in teams of three to four people.
2021 CASE PARTNERS & CASE QUESTIONS
Nestlé Hong Kong
To generate ideas that enhance NESCAFÉ's penetration among offices or secure long-term office orders of its coffee in Hong Kong, while injecting a happy work culture at offices. This work culture should cheer up Hong Kong working class and rekindle employees’ passion when they first started working, bringing positive energy to the community.
To synergise Stan Group's core businesses and expertise in property, hospitality, financial services and senior care services to devise new business ideas forsenior care and wellness for an age-friendly smart city.
2021 Programme Details: Events & Submissions Deadlines
For All Participants
Online Opening Ceremony (20 Feb 2021)
FAQ Batch 1 (24 Feb 2021)
Selection of Case Question (7 Mar 2021)
FAQ Batch 2 (10 March 2021)
Preliminary Proposal (22 Mar 2021)
For Finalists Only
Mentorship Scheme (12 April - 15 May 2021)
Site Visit (Week of 19- 24 April 2021) *Cancelled
Grand Finals (15 May 2021)
Social Media Video (25 April 2021) *Optional
Grand Finals Pitch Deck (9 May 2021)
In response to the coronavirus situation, HKSGV digitalised and restructured most of our programme events into ZOOM, video clips, emails, and phone calls. You may find more details to each event and submission below.
For all participants
Application Deadline (17 Feb 2021)
Opening Ceremony (20 Feb 2021)
The Opening Ceremony (PM Session) was held in ZOOM. All teams were required to attend the Opening Ceremony. HKSGV provided teams Opening Ceremony details with ZOOM link via mass email on 18 Feb 2021 (Thursday).
Publication of E-materials webpage (20 Feb 2021)
The HKSGV Secretariat uploaded re-shot videos, PowerPoint decks, documents and links on our website on a page called “E-Materials” on 20 February 2021 (Saturday). These e-materials covered case partners’ sharing on the background of the case questions and guest speakers’ sharing on creating shared value (CSV), shared good values (SGV), corporate social responsibility (CSR), sustainable development goals (SDGs), sustainability and case competition writing and presentation techniques. Students were asked to select their case question based on these materials provided.
FAQ Batch 1 (22- 24 Feb 2021)
Between 22 February 2021 (Monday) and 24 February 2021 (Wednesday), all teams were invited to submit questions to the HKSGV Secretariat via a FAQ google form link. Students may ask the HKSGV any questions about the case competition, case questions, case partners, definitions about CSR, CSV and SGV, and other things that they want clarifications on.
HKSGV also published answers to students' questions on a google doc – which was available to you via a link on 3 March 2021 (Wednesday). The HKSGV Secretariat collected and answered questions on a rolling basis.
Case Selection Deadline (7 Mar 2021)
The HKSGV Secretariat provided students with a Case Selection google form on 3 March 2021(Wednesday). Each team was asked to indicate your priorities on case question selection. The deadline for case selection was on 7 March 2021 (Sunday), 11:59PM.
Announcement of Case Selection Results (8 Mar 2021)
The HKSGV Secretariat announced the result of case question selection via mass email on 8 March 2021 (Monday).
FAQ Batch 2 (8- 10 Mar 2021)
Between 8 March 2021 (Monday) and 10 March 2021 (Wednesday), all teams were invited to submit questions to the HKSGV Secretariat via a FAQ google form link. Students may ask HKSGV any questions about the case competition, case questions, case partners, definitions about CSR, CSV and SGV, and other things that they want clarifications on. HKSGV published answers to students' questions on a google doc – which was available to you via a link on 19 March 2021 (Friday). The HKSGV Secretariat collected and answered questions on a rolling basis.
Preliminary Proposal Submission Deadline (22 Mar 2021)
All participating teams were asked to submit their preliminary proposals in word or PDF formats via a Preliminary Proposal google form link. The preliminary proposal should be no more than four pages. One of the pages should be an infographic summary of the whole proposal. The deadline for preliminary proposal submission was 22 March 2021 (Monday), 11:59PM. We provided students with a suggested preliminary proposal structure and some past reference proposals on 20 February 2021 on our “E-Materials” web-page.
Announcement of Selected Finalists *TBC (10 Apr 2021)
We announced the selected finalist teams for all two case questions on 10 April 2021 (Saturday). Five finalist teams were selected for each case question. Finalists were asked to take part in our Mentorship Scheme and attend the Grand Finals on 15 May 2021(Saturday) and create a social media video to explain their proposal concept, and to prepare a Grand Finals PowerPoint pitch deck. The HKSGV Secretariat contacted the finalist teams and paired each team up with one mentor on the week of 12 April 2021 (Monday).
For selected finalist groups (five groups for each case question)
Mentorship Scheme (12 Apr – 15 May 2021)
The mentorship scheme comprised of at least two digital sessions of digital consultations. Team leaders needed to schedule at least two consultations with their assigned mentors before the Grand Finals to seek guidance from the mentors to further refine their preliminary proposals into a PowerPoint pitch decks.
Site Visit (Cancelled)
The site visits to Nestle Hong Kong and Stan Group were cancelled due to coronavirus development and social distancing restriction.
Social Media Video Submission Deadline *Optional (25 Apr 2021)
Each finalist team can submit a short social media video that is no more than three minutes to the HKSGV Secretariat on or before 25 April 2021 (Sunday), 11:59PM. We provided students with a Social Media Video link to upload your videos. The HKSGV Secretariat shared submitted videos on our Facebook and LinkedIn in the week of 26 April 2021. The most liked videos in each case were given "Best Video" Award.
Grand Finals Pitch Deck Submission Deadline (postponed to 11 May 2021)
Each finalist team were required to submit their Grand Finals PowerPoint pitch deck to the HKSGV Secretariat on or before 11 May 2021 (Tuesday), 11:59PM. We provided finalist teams with a Grand Finals Pitch Deck link to upload PowerPoint presentation.
Grand Finals – Pitch Day (15 May 2021)
Nestlé Hong Kong's case Grand Finals was in the morning of 15 May 2021 (Saturday) and Stan Group's case Grand Finals was in of 15 May 2021 (Saturday)
If you have any questions about this programme, please email us at email@example.com.